No: 21/36, YRK Towers, 2nd floor, Thadikara Swamy Koil Street, Alandur, Guindy, Chennai
+91 849 792 4873
info@prowesspub.com

Book Marketing

Book Marketing Plan

Each book has its own audience. A good publicity plan will focus on helping the right readers discover your book. Our marketing experts will help you

  • Put together a marketing plan best suited to your particular needs
  • Ensure the strategy put together gives you the best possible outcome
  • With recommendations on marketing choices that are available for your particular book and reader base
  • Pick those choices that benefit your book the most, depending on your budget and specifications
  • Right through the implementation of said strategy
Social Media Promotions

Social Media is the best way for self-published authors to promote themselves, it also helps them connect directly with their potential readers. We will run promotions on Facebook through precisely targeted ads that boost the visibility of your page and take it to the right audience. Such promotions help create traction for your book. The service includes the following

  • Creation of the Facebook Page
  • Setting up of the page consists of uploading cover and profile pictures, adding keywords, filling in long and short descriptions, and defining page audience
  • Page promotion on Facebook for 4 weeks. Promoted posts- 2 per week
  • Video trailer promotions
Price: Rs.12000/- + Service Tax
Author Website

An author website should be a thing of pride and beauty. It is an active pool of new material, a place of engagement and connection, an extension of their books, it can even be an invitation into their writing life. The site gathers email addresses, expands your audience, and serves as a virtual display case for your fans. Here are some of the features that you can come to expect in an author website:

  • Homepage- features your book’s front cover, promotional copy, and a link to order your book.
  • About the Author- will contain package information about you, the author
  • Books- lists each of your titles and a link to buy them on various platforms
  • Blog- regular blog posts help you actively engage with your reader base
  • Media- includes articles, videos, and any other media related to the book
  • Social Media – links your Facebook page and Twitter account to the website to increase engagement and to attract clicks
  • One Year Hosting- ensures that your site is functional with a secure backup of all content. If needed, technical support is just a call or mail away
  • Domain Name- You have the opportunity to choose a domain name for your website. Give us your top three choices and we’ll let you know what is available
Price: Rs.10000/- + Service Tax
Facebook Ads

Facebook ad campaigns are indispensable in reaching out to your target audience. Based on your book, we will create and implement a marketing plan that effectively conveys the intended message to the target reader. This campaign will:

  • Identify the target audience
  • Create a Facebook profile and Facebook page for you
  • Design a banner for your Facebook page
  • Develop a series of effective posts
  • Run and maintain paid advertisements for one month
Price: Rs.15000/- + Service Tax
Google Ads

Google is the world's largest search engine, handling the largest volume of web traffic. All of your potential readers will be on it at some time or the other. You need to capture their attention and let them know about the availability of your books. Adverts on Google are designed to be visible and attractive to target readers. In a Google campaign we will:

  • Identify the target audience
  • Select the most appropriate key words
  • Develop a series of effective advertisements for that audience
  • Tweak advertisements to improve effectiveness based on Google analytics
  • Run and maintain the ad for one month
Price: Rs.15000/- + Service Tax
Video Trailer

Trailers can be an eye-catching way to direct attention toward your book. The explosive growth and popularity of video gives you the opportunity to be seen by a large number of fans, old and new. Video can positively impact your marketing efforts because it is a shareable medium that can create an immediate buzz around your book. Our marketing experts will put together a storyboard for your book and create a 3D video trailer based on it. It will then be uploaded to your YouTube channel and Facebook page.

Price: Rs.10000/- + Service Tax